Immersive Technology led Brand Campaign

Nestle Ironation 1.0

Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenues and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 on the 2016 edition of the Forbes Global 2000 list of largest public companies.

Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Nestlé has 447 factories, operates in 194 countries, and employs around 339,000 people.

The Challenge

How does one market a product that holds 99% market share?! How does one captivate imagination in a new way for a product that has been around for a hundred years?! How does one communicate believable Science to an audience that knows it all?! These were but a few challenges that came along with the brief and the objective was to build an immersive and engaging programme along with content, using high technology and #eventtech. Another challenge was to replicate the programme in 4 Cities covering the 4 regions of the country but with the identical experience.

Our Solution & Outcome

A first for our Client in India, the project was approached with cautious optimism at their side. With high investments and higher hopes of how it will be received, the tension was palpable all through the project management phase. SEES Core project team teamed up as One, with the PR Advisory Company of our Client in jointly creating Content and curating the best suited technologies for a truly immersive experience.

IRONATION 1.0

Deploying Meeting Design principles, we created two podiums (stages), identical in proportion and facing the other, separated by the space that seated the 250 odd attendees, initially looking towards one podium. While the content that unfolded on the first stage was mostly around what people already know of, and was displayed by interesting medium including a Theatre artiste, Infographic AVs and a LIVE performance of a Light Painter narrating the story of the protagonist child, the scene took a dramatic turn when the Master of Ceremonies asked everyone seated to stand up, turn themselves and their chairs, whilst she herself walked the ramp connecting the two stages and passing through the middle of the room, the actual physical movements of the MC and Attendees signalling the shift of the mind set when it came to approaching the topic of debate (holding the key messaging for the audience).

The drama unfolded as an engaging KOL Talk via a Holographic projection in a darkened room, capable to captivate 250 persons followed by a LIVE Talk and Augmented Reality based CTA.

Img

Img
Img
Img
Img
Img
Img
Img
Img